Matt Bacak

This week’s Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform, and a master of split testing and short email copy.

We talk about:- How to create campaigns that attract BUYERS, rather than just openers & clickers- A secret ‘credit card hack’ Matt uses to predict which customers are going to spend the most money with him- How Matt gets a 58% completion rate on his courses – and 80% of graduates giving him unsolicited testimonials

Matt has performed over 8,000 split tests – data is his religion. Just look at this huge stack of split test results!

To follow Matt & learn more, join his FB group at


Author: Brian