The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 – and we’ve got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like:
- The surprisingly simple way Boardroom made a Billion dollars, $39 at a time
- How Brian landed a bona fide legend of marketing – Gene Schwartz – as a mentor
- The legendary lineup of rockstar copywriters Brian & his team assembled, and the incredible results they were able to bring in over the years
If you’ve never heard of Brian Kurtz, go back to copywriting preschool. Boardroom and all the legends you’ll hear about on this episode literally pioneered many of the direct response strategies we rely on today.
Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting