In this episode of the Geniuses Of Copywriting podcast, we hear from Omar Michael, senior copywriter at Mindvalley and the brains behind many of their biggest campaigns.
– The secret to growing an 8-figure company with a unique combination of direct response copy and powerful branding
– How Omar increased the conversions of an offer by 30% by breaking all the direct response rules copywriters normally live by
– How Mindvalley has built a loyal group of raving fans by talking politics, standing up to corporate giants, and providing unforgettable experiences
After starting as a pure direct response company, Mindvalley leveraged Omar’s genius to become the biggest name in personal development.